Brewhouse Equipment Group

The craft beverage equipment world got major news this week: The Middleby Corporation announced it is discontinuing its brewing division by the end of 2026 — and that division includes three brands found in breweries all over the country:

  • Wild Goose Filling — the WGC series, Fusion, Gosling and Evolution canning lines
  • SS BrewTech — pilot systems, unitanks and small-batch pro equipment
  • Deutsche Beverage + Process — brewhouses, fermenters, brites and turnkey systems

Notably, Middleby pointed to the strength of the secondary (used) equipment market as part of its reasoning. In plain terms: so much good used equipment is circulating that selling new machines got harder. We see that every day — it's the market we work in.

What this means if you OWN Wild Goose, SS BrewTech or Deutsche equipment

Your machine doesn't stop working because the brand is winding down. These are well-built machines with large installed bases. But a few things change:

  1. New units are going away. When production ends, the used market becomes the primary source for this equipment. That historically supports resale values for clean, working units.
  2. Factory support has a clock on it. Middleby hasn't published full details on long-term parts and service. Smart owners are stocking common wear parts now and documenting their machines while factory resources are still online.
  3. If you've been thinking about selling, this is a strong window. Demand for proven canning lines doesn't disappear when the manufacturer does — buyers just have fewer places to get them.

We buy Wild Goose, SS BrewTech and Deutsche equipment. If you own a unit and want a real number, tell us what you have — we'll make an offer and handle rigging and freight.

What this means if you WANT this equipment

If you've been waiting to add a Wild Goose canning line or a Deutsche brewhouse, waiting just got more expensive. Remaining new inventory will get picked over, and clean used units will move faster.

Here's what we have right now:

Every unit is professionally documented — extra photos, video and inspection access on request, with freight quoted per order through our freight partners.

The bigger picture

Middleby's exit is the latest chapter in a story we've watched for three years: the craft brewing industry overbuilt capacity, and the used market is now where the value is. That's exactly why Brewhouse.beer exists — we help closing and downsizing breweries get paid for their equipment, and we help growing producers buy proven gear at a fraction of new cost.

Questions about what your equipment is worth, or hunting for a specific machine? Contact us or call — we talk to brewery owners every day.

Source: Brewbound — Wild Goose, SS BrewTech Owner to Discontinue Brewing Division

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